学术讲座通知：Pricing Decisions in Closed-Loop Supply Chains with Marketing Effort and Fairness Concerns——闭环供应链中营销和公平关注下的定价决策

报告题目：Pricing Decisions in Closed-Loop Supply Chains with Marketing Effort and Fairness Concerns——闭环供应链中营销和公平关注下的定价决策

报告人：李武教授

报告时间：2017年11月3日（周五）9:00-11:00

报告地点：博A100

报告人简介：李武(Kevin W. Li)博士目前是加拿大温莎大学Odette商学院管理科学教授。1991年获厦门大学控制科学理学学士学位，1994年获厦门大学系统工程工学硕士学位，2003年获加拿大滑铁卢大学系统设计工程工学博士学位。自2001年以来，在国际期刊发表46篇学术论文，李武教授的研究工作得到国内外同行的广泛引用(SCI/SSCI累计引用879次，h指数18；Google Scholar累计引用1748次，h指数22)，在相关领域产生了一定影响，现任SSCI期刊《Group Decision and Negotiation》编委。

报告内容：We investigate closed-loop supply chains (CLSCs) under four reverse channel structures where a central planner, a manufacturer, a retailer or a third party, respectively, serves as the collector of used product and demand depends on the retailer's marketing effort. We derive supply chain profitability under both the centralized and decentralized CLSCs and furnish the optimal marketing effort, collection rate and pricing decisions for the supply chain members. We then extend the manufacturer-collection model to address the case when the retailer has distributional fairness concerns.

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                                                                2017.11.3